Case Study: Doubling Sales with a Bespoke Brand & Website Design

Just over a year ago, I started working with a client who runs a dog grooming academy and by working together we absolutely smashed the assignment...

👉 Created a branded client experience

👉 Doubled her sales targets

👉 Built her online confidence as a by product

"Well I smashed the first year target by signing up double the amount of students and double the amount of the dog grooming to accommodate the extra intake of students."

The Challenge:

A Brand That Didn’t Reflect Her Business

Her business was already doing well in terms of the quality and the service she delivered, it was and still is second to none (anyone looking to change careers to dog grooming - this is the place to go to learn!). But her branding? Not so much. It didn’t match the level of care and professionalism she brought to her students and clients. There was no real strategy behind the brand visuals. It had simply been pulled together at the beginning of the business journey and no longer reflected the business that she had now.

What the business needed was branding that actually represented the service and professionalism of the owner: nurturing, professional and high end....and this is what I do best - it's my superpower. So I got to work.

The Solution:

Mini Brand Package + Website Design

We kicked things off with a mini brand strategy. We honed in on her ideal clients - aspiring dog groomers who wanted hands-on, high-quality training with a person approach - and figured out what they were really looking for. We didn’t just settle for “good enough.” ....because that's not how we role over here🏋. The new look and client journey needed to reflect the high standards of her business and the supportive, welcoming experience she delivers.

With a clear direction in place under-pinned by brand strategy, I designed a brand that was clean, professional and approachable - exactly the vibe she wanted to convey for her clients. No more disjointed, amateurish visuals. This was a brand that actually worked for her business.

Then we moved onto the website. The goal was simple: convert more students. We streamlined the user experience and made sure every touch point reflected her new brand - polished, easy to navigate, and mobile-friendly (because who isn’t checking sites on their phone these days?). We where creating a site that not just looked incredible but also did its job: turn visitors into paying clients.

“90% of my students came directly from the website - thanks to you!”

The Results:

Exceeding Sales Targets in Year One

Her initial goal, post website build was to enroll a set amount of students for the year from the website. But with her new brand and site, she didn’t just hit that goal; she doubled it. In the first year, she signed up double her goal of students, and here’s the part I love the most (because it strokes my ego 😂): 90% of them came directly from the website. That’s without her even needing to constantly update or blog. The site itself became a powerful tool for bringing in new business.

And it didn’t stop there. Her dog grooming services also grew to accommodate the extra demand from students, giving her a new level of flexibility and growth in her business.

Elevating Her Client Experience

When I design a website - even though I know the numbers are important, it isn't just about the numbers. Just like this transformation for Broadway Dog Grooming Academy shows... it’s something her students can feel, too. From the moment they land on her website, they’re greeted with a professional, welcoming experience that reflects the high-quality training they can expect when they walk through the academy doors. It’s all aligned now: the brand, the messaging, the service and that consistency builds trust from the start and trust is what keeps clients coming back and referring new students to the academy.

Ready to Level Up Your Brand?

If your brand and website aren’t doing the heavy lifting that they should be for your business, it’s 100% time for a change. There is no need to settle for "good enough" in this current, competitive landscape. I help businesses like yours create a digital presence that’s more than just good-looking - it actually converts. Whether you need a refresh or you’re starting from scratch, I’m here to help you build something that works.

Let’s talk about how we can elevate your brand - you can enquire about your business here.