Before we worked together, Lucy’s brand wasn't shouting about her service and attention to detail from the rooftops like it should have been. The heart and passion from Lucy were there, but the visuals that she had in place at the time - they weren’t quite hitting the mark for Out The Box Baby Gifts
"Meh. If that noise was a feeling! I love my business, but what I had going on didn’t feel like it stood out at all and it certainly didn’t fit me. It was OK - I had DIY’d it. I liked the colours, but it wasn’t a brand. It was a bought logo and pattern set, basically."
Lucy needed a brand that looked as professional as the business she’d poured her passion into. Something that felt unique, intentional and hers.
So we took what she had and we elevated!
Re-branding isn't always scrapping everything you have and starting again. It is more often than not about refining, sharpening and building on the foundations which is exactly what I did for the brand that Lucy had already created.
We focused on:
Custom, hand-drawn assets and patterns to give the brand personality and set it apart from anything off-the-shelf.
Cohesive packaging and print design so every customer touchpoint felt professional and polished.
Website updates and social media templates to bring consistency across all of her platforms.
Seasonal assets and ongoing brand evolution to make sure Lucy’s brand stayed fresh and grew with her business.
Lucy’s branding wasn’t just getting a facelift from RDD - it was getting a strategy that would work for her long-term. This is what I mean when I say a brand should be "scalable".
Once I had designed, she felt alignment..
Lucy’s brand now has clarity, consistency and a real identity. She is instantly rcognisable - there is no one else out there using the assets or patterns that she is because everything is bespoke! Instead of something that felt pieced together, she has a cohesive, recognisable brand that represents her business perfectly.
"I love what you see. My business has started to up its game! New packaging, new leaflets—all in keeping with Rachael’s design. Now, people can see how much I love my business and how they can love it too. I’ve received overwhelmingly positive feedback from both existing and new customers."
Results:
A stronger brand identity that makes Out The Box Baby Gifts stand out.
More confidence in showing up and marketing the business.
Better customer experience with professional packaging, email marketing, social templates and branding.
A brand that’s designed to evolve and grow with her business.
The Process we went through...
Working with RDD isn’t handing over a pile of files at the end of a project and leaving you to figure the rest out. Every step is clear, collaborative and built around what actually works for your business.
"Any questions I had were answered along the way. I felt safe to ask anything without judgment (even if I started with ‘I’m sorry if this is a stupid question’ ha!)."
Lucy knew exactly what was happening at every stage of her project, had input and feedback that was listened too throughout and at the end she walked away with everything she needed to keep her branding consistent, professional and easy to use.
"I knew what I was signing up for, I got fantastic brand presentations and instructions on how to use everything. It was easy, and I completely trusted the process—which helped so much!"
Branding Isn’t a One-and-Done Job (despite what you may have been told)
Lucy’s branding journey proves what I always say: branding isn’t static. It evolves. Your business grows, your audience shifts, your offers expand - and your brand needs to keep up.
The difference between a forgettable brand and a powerful one? Strategy, clarity and the confidence to show up.
Lucy has since taken advantage of my designer for a day offering to keep her brand fresh, add seasonal assets and have updates done to her website. My services are built to be easily accessible as your business grows - if you hit a bump or know you need extra brand assets, there is no need to go through a whole new project.
Do you think it might be time for a brand that actually works for you?
If you’re done DIY-ing your branding and you’re ready for something that actually fits your business, let’s make it happen.
Whether you need a full rebrand or a strategic update, we’ll create something that makes people sit up and take notice.
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